The Basics

A Guide to Trademark Symbols

As an owner of a trademark, one of your many responsibilities is to guard the trademark from infringement. Of all the ways you can guard...

How to Create A Strong Trademark

Before launching a brand, every entrepreneur and startup should push the pause button before committing to a business name. While the...

The Basics of Common Law Trademarks

While a federally registered trademark is the more commonly known, it does have a lesser-known sibling, the common law trademark. Unlike...

When Should I Trademark my Brand?

Quick Answer - yesterday, sometime today, or right now. When considering federal trademark registration, typically the sooner you apply...

HOW LONG DOES IT TAKE TO REGISTER A TRADEMARK?

Plan for a Year and Hope for Less While the trademark application process has standard timelines, all trademark applications are unique...

Do you Need a trademark?

There are actually few times when one absolutely needs a trademark by law. For instance, the most common trademark requirements are often...