There are actually few times when one absolutely needs a trademark by law. For instance, the most common trademark requirements are often seen in franchising and licensing of business names and logos. However, trademark registration is very important for building brand identify and future growth of a business, and it should not be overlooked in the very beginning stage of business development. Though you may not be legally required to register your trademark, not doing so is

So what exactly is a trademark? I have taken all of you on a complicated ride through thoroughbred racetracks and geography; now its time to travel back in time to a better starting point. What is a trademark? I’m sure it seems pretty basic to everyone. But to eventually get into all of the unexpected twists and turns of the trademark registration and prosecution process, I will get back to this basic question. As you stumble into work each morning, carrying a purse, a tote