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    A Guide to Trademark Symbols
    Monica
    • Mar 16
    • 4 min

    A Guide to Trademark Symbols

    As an owner of a trademark, one of your many responsibilities is to guard the trademark from infringement. Of all the ways you can guard your intellectual property, the easiest is by placing the world on notice of your claim of ownership rights. You are likely familiar with the TM, SM and, ® symbols, but you may not know the very important differences. Why Use a Trademark Symbol? The placement of a trademark symbol next to your trademark, whether it is name, logo, or slogan,
    10 views0 comments
    How to Create A Strong Trademark
    Monica
    • Aug 11, 2021
    • 5 min

    How to Create A Strong Trademark

    Before launching a brand, every entrepreneur and startup should push the pause button before committing to a business name. While the excitement of moving into branding campaigns, web design and logo design is much more tempting than consulting with a trademark attorney, we can promise that this moment of pause will be well worth your wait. A strong trademark will not only help the goods and services offered under your brand to become more recognizable, but will also save you
    34 views1 comment
    Medina Spirit Trademark - Why Every Kentucky Derby Winner must Apply for Federal Trademark Registry
    Monica
    • May 1, 2021
    • 4 min

    Medina Spirit Trademark - Why Every Kentucky Derby Winner must Apply for Federal Trademark Registry

    Medina Spirit's first stop after crossing the finish line at Churchill Downs is of course the Winner’s Circle. The second stop should be a call with a trademark attorney. The Kentucky Derby purse and the potential for the purses of Preakness Stakes and Belmont Stakes are just the beginning of the potential windfall for the owners of a Derby winner. In most cases a three-year-old thoroughbred is not trademarked at the time of the running of the Kentucky Derby. Until winning th
    17 views0 comments
    The Basics of Common Law Trademarks
    Monica
    • Apr 13, 2021
    • 4 min

    The Basics of Common Law Trademarks

    While a federally registered trademark is the more commonly known, it does have a lesser-known sibling, the common law trademark. Unlike federally registered trademarks, which must survive a sometimes lengthy application prosecution and incur fees at the United States Patent and Trademark Office, a common law trademark can arise solely through the use of the mark. This is true whether the mark is a word, logo or slogan, and the mark can even have the advantage of using the TM
    11 views0 comments
    When Should I Trademark my Brand?
    Monica
    • Mar 9, 2021
    • 4 min

    When Should I Trademark my Brand?

    Quick Answer - yesterday, sometime today, or right now. When considering federal trademark registration, typically the sooner you apply for registration, the better. In order to be eligible to apply for federal trademark registration through the United States Patent and Trademark Office (USPTO), you must either be currently using the mark (business name, logo, slogan, social media name) in some form of interstate commerce, or you must have the bona fide intent to do so. The a
    11 views0 comments
    HOW LONG DOES IT TAKE TO REGISTER A TRADEMARK?
    Monica
    • Feb 23, 2021
    • 4 min

    HOW LONG DOES IT TAKE TO REGISTER A TRADEMARK?

    Plan for a Year and Hope for Less While the trademark application process has standard timelines, all trademark applications are unique with many presenting challenges that can take the standard timeline down a road of many twists and turns. However, after experiencing all types of trademarks and office actions, we recommend that our clients plan for a full year before they have a complete registration. Step 1: Clearance Search – 1 to 2 Weeks Prior to filing an application, i
    21 views0 comments
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